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ChurchMarketing 101 : preparing your church for greater growth / Richard L. Reising.

By: Reising, Richard, 1972-.
Material type: materialTypeLabelBookPublisher: Grand Rapids, Mich. : Baker Books, c2006Description: 206. [1] p. ; 23 cm.ISBN: 0801065925 (pbk.).Other title: ChurchMarketing one hundred one | ChurchMarketing one hundred and one | Church marketing 101.Subject(s): Church marketingDDC classification: 254 Online resources: Table of contents
Contents:
What is church marketing? -- The premise -- The definition of marketing -- A biblical foundation for marketing -- A biblical charge for marketing -- Moving forward -- How marketing affects every area of your church -- Where perception comes from -- Reading between the lines -- Church marketing gone wrong -- Stumbling blocks and building blocks -- Moving forward -- Perceiving their perception -- Man looks on the outside -- Processing perspective -- Sitting in their seat -- Re-engineering the church promotion process -- Moving forward -- Understanding your target markets -- The biblical foundation for target marketing -- Dealing with demographics -- Basic human needs -- Calculating psychographics -- Lingering with the masses -- Moving forward -- Fundamentals of growth -- Where growth comes from -- Origins of lateral growth -- Origins of vertical growth -- The value of value -- Moving forward -- Creating an atmosphere that fosters growth -- Setting the atmospherostat -- Ministry from the outside in -- Spiritual signposts -- Creating a ministry pattern -- Moving forward -- Marketing secrets of the big boys -- Students of culture -- Nailing the perceived need -- Living in an experiential world -- Different strokes (segmentation) -- Moving forward -- The branding iron -- Spies and strategies -- The essence of branding -- Shaping iron -- Where design fits in -- Communication is only everything -- Moving forward -- A vision for the future -- Preparing to be visionary -- Knowing your destiny -- Making it plain -- Moving forward -- Putting it all together -- Diagnosing your today -- Building a bridge -- Essential action items -- Moving forward.
Item type Current location Call number Status Date due Barcode
Books Books Byang Kato Research Library
BV652.23 .R45 (Browse shelf) Available 001019611

Includes bibliographical references (p. [207]).

What is church marketing? -- The premise -- The definition of marketing -- A biblical foundation for marketing -- A biblical charge for marketing -- Moving forward -- How marketing affects every area of your church -- Where perception comes from -- Reading between the lines -- Church marketing gone wrong -- Stumbling blocks and building blocks -- Moving forward -- Perceiving their perception -- Man looks on the outside -- Processing perspective -- Sitting in their seat -- Re-engineering the church promotion process -- Moving forward -- Understanding your target markets -- The biblical foundation for target marketing -- Dealing with demographics -- Basic human needs -- Calculating psychographics -- Lingering with the masses -- Moving forward -- Fundamentals of growth -- Where growth comes from -- Origins of lateral growth -- Origins of vertical growth -- The value of value -- Moving forward -- Creating an atmosphere that fosters growth -- Setting the atmospherostat -- Ministry from the outside in -- Spiritual signposts -- Creating a ministry pattern -- Moving forward -- Marketing secrets of the big boys -- Students of culture -- Nailing the perceived need -- Living in an experiential world -- Different strokes (segmentation) -- Moving forward -- The branding iron -- Spies and strategies -- The essence of branding -- Shaping iron -- Where design fits in -- Communication is only everything -- Moving forward -- A vision for the future -- Preparing to be visionary -- Knowing your destiny -- Making it plain -- Moving forward -- Putting it all together -- Diagnosing your today -- Building a bridge -- Essential action items -- Moving forward.

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